The IBCB’s ambition is to be a trusted independent* voice in relation to banking culture, to hold our members to account and to promote good ethical practice and behaviours.

Rooted in the knowledge that a changed culture will change outcomes, we promote and advocate for the values of Customer Focus, Ethical Behaviour, Respect and Empathy, Accountability, Leadership and a culture of Speaking Up and Psychological Safety in the banking sector.

Through consistent listening initiatives with customers, staff and wider stakeholders (e.g. éist surveys and customer listening sessions), the IBCB has delivered numerous customer and staff-focused initiatives, which are changing the culture and turning the dial in the Irish retail banks to restore trust and reputation.