Work Programme Menu:

Work Programme Menu

Work Programme Menu:

Staff /

Proud to work in Banking

Background and Context

What we heard

One of the consistent findings from the 2021 éist Staff Culture Survey, and other research conducted by Karian and Box and the Irish Banking Culture Board (IBCB) in the Irish Banking sector in recent years, has been a profound lack of feeling proud to work in the Irish Banking sector. Feeling proud to work in an organisation or sector is highly sensitive to both internal and external corporate narratives. Internal factors that can affect this include organisational change, low trust in senior leaders (and a correspondingly low buy-in to an organisation’s strategy), and lack of recognition. External factors that can affect pride include negative media or regulatory narratives, poor perceptions of an organisation’s / sector’s Employer Brand and poor societal perceptions of those who work in the sector in question. Low levels of organisational pride impact on employees’ engagement in their organisation and advocacy for their sector as a place to work. Linked to this, it can also impact on a sector’s ability to hire or retain talent.

What we did

The IBCB Proud to work in Banking Awards 2024 have been established to recognise staff across our member banks (AIB, Bank of Ireland and PTSB) whose behaviours stand out and enhance staff’s ability to feel #proudtoworkinbanking.

Watch the video above.

The purpose of the awards is to:

  • Encourage and recognise behaviours of staff across our member banks that align with the IBCB’s values,
  • Promote and highlight positive stories internally and externally,
  • Celebrate how staff across our member banks are driving cultural change for the benefit of the sector, and,
  • Support staff to feel proud to work in banking.

The IBCB will highlight the achievements and contributions of all winners both internally, across our member banks and, externally.

 

Nominations and Award Ceremony

Nominations can be received through our member banks, between 15th January to 16th February.

The Awards will be held in May of 2024, and the shortlisted nominees, or in the case of a team, a representative of that team, along with the nominators of those shortlisted will be invited to the event.

 

Awards Categories

The Award categories are aligned to the IBCB’s purpose and values. More information on these categories can be found below.

  • Customer focus
  • Ethical behaviour
  • Accountability
  • Respect and Empathy
  • Leadership
  • Speaking Up & Psychological Safety

Customer Focus

The éist 2023 Staff Culture Survey heard that customer focus remains a core element of the sector’s culture with 37% using the term to describe the day-to-day culture at their organisation. Having a customer focus is the predominant factor for those who felt proud to work in banking. Customer focus includes behaviours which lead to great outcomes for customers and colleagues, such as:

  • Putting customers as the centre of decision making,
  • Using customer feedback to drive continuous improvement,
  • Taking accountability for a customer issue or problem, and,
  • Innovation and putting new ideas into action.

Ethical Behaviour

The éist 2023 Staff Culture Survey heard that 86% of bank staff consider their bank does business ethically, which is further underpinned by 76% of staff reporting that there is no conflict between their organisation’s stated values and how business is conducted – often referred to as the ‘say/do gap’. Ethical behaviour includes behaviours which lead to great outcomes for customers and colleagues, such as:

  • Aligning actions with the organisation’s values,
  • Ensuring customers receive products and services that genuinely meet their needs, and,
  • Applying ethical practices and making ethical decisions (potentially by using an ethical decision-making framework) which result in fair and great outcomes for customers.

Accountability

The éist 2023 Staff Culture Survey heard that 72% of staff are clear on their responsibilities, and 66% agree that people take accountability for their decisions at work. Yet despite a 4-point rise, empowerment to make decisions sits only at 61%, in line with the belief that people are held accountable for their behaviours – also at 61%, which has fallen 3 points since 2021. Greater accountability influences more positive decision-making behaviours and empowers staff to deliver for the customer. Accountability includes behaviours which lead to great outcomes for customers and colleagues, such as:

  • Taking accountability for a role, piece of work or an issue for a customer, or a fellow colleague,
  • Being dependable, doing what you say you will,
  • Providing clarity for role-holders, stakeholders and customers,
  • Admitting when you have made a mistake and openly engaging to find solutions, and,
  • Empowering staff with the freedom to make appropriate decisions in their job and to make decisions quickly.

Respect and Empathy

The éist 2023 Staff Culture Survey heard that 34% of staff describe the workplace as respectful. Staff who do not feel under strain cite manageable workloads, feeling appreciated and respected at work. This award can be applicable to someone who shows respect and empathy to external customers and/or internal customers/colleagues. Respect and empathy includes behaviours such as:

  • Being fair and treating others as you would like to be treated,
  • Considering the feelings of others,
  • Being an advocate for those who are unable to be their own advocate,
  • Seeking and respecting different opinions when making decisions, and,
  • Listening to understand without interruption or judgment.

Leadership

The éist 2022 Proud to work in Banking report shows that great leadership leads to staff feeling proud to work in banking. The nominee does not have to be a “business leader”, however they must display leadership qualities and behaviours. Great leadership can be shown and demonstrated by all staff, top down and bottom up! Leadership behaviours such as the below can ensure staff feel proud to work in banking:

  • Setting a positive example,
  • Influencing the “Tone from the Top”,
  • Demonstrating that the customer is at the centre of decisions,
  • Ensuring staff always feel able to be themselves at work,
  • Providing staff with a sense of accomplishment for their work, and,
  • Communicating a clear and motivational vision.

Speaking Up & Psychological Safety

Psychological safety is the belief that people can speak up with ideas, put forward challenge and make mistakes without fear of negative consequences. The éist 2023 Staff Culture survey heard that more staff feel they can share their opinions without fear of negative consequences (73% which is +7pts from 2021 survey) and that people are treated fairly when they make mistakes (77% which is +2pts). However, perceptions of being able to speak up specifically about wrongdoing have fallen 3 points (65%).

The term ‘Speaking up’ is often thought about in the context of the formal whistleblowing and protected disclosures process, but it doesn’t solely relate to instances of formal reporting. Speaking up/out/freely can be a healthy practice locally at a team level, and wider throughout the organisation. Where people feel they can challenge the status quo and encourage others to share their ideas and suggestions openly, psychological safety flourishes. The nomination in this category could be where an individual or team has spoken up, spoken out or spoken freely, and as a result there is a positive outcome for a team, department, organisation, or customer (internal or external). The behaviour should demonstrate:

  • Setting a positive example of fostering and creating psychological safety,
  • Aligning actions with the organisation’s values and behaviours,
  • Acknowledging when a mistake has been made and openly engaging to find solutions and ensure lessons learned are constructively shared,
  • Being an advocate for those who are unable to be their own advocate, or
  • Demonstrating that the customer (internal or external) is at the heart of the action.

Another important component of Speaking Up is being heard. Nominations in this category may also cover the being heard aspect, and how the situation was received, listened to, heard, actioned and followed up.

One of the key findings from the IBCB éist Staff Culture Survey, was a profound lack of pride amongst staff across the sector. Only 57% of bank staff who participated in the éist survey said they were proud to work for their bank, which is 16 points below the FS benchmark of 73%.

It is concerning that Irish bank staff report lower levels of organisational pride than their peers in other jurisdictions. To ensure that customers’ needs are well served, it is vital that the industry can attract and retain talent, both now and in the future. Understanding and addressing the issues that are impacting bank staff’s sense of pride in their roles and organisations is therefore essential.

The IBCB conducted a piece of research to delve further on the topic and to explore the drivers impacting bank staff’s sense of feeling proud to work in their organisation. Using the original data from the éist Bank Staff Culture survey in 2021 and supplementing this with 2 staff focus groups and 9 in-depth 1:1 interviews, the research was compiled into the IBCB Proud to Work in Banking Report 2022.

The research found that there are 5 key drivers of feeling proud for staff within the Irish Banking sector:

  • Execs communicating a motivational vision for the future
  • Senior leaders setting a positive example
  • Staff belief that their bank puts customers at the centre of decisions
  • Staff feeling a sense of accomplishment from their work
  • Staff feeling able to always be themselves at work

Critically, staff’s experiences of the five internal drivers of organisational pride are
interlinked. When staff experience none of the drivers, only 4% feel proud to say they work for their organisation, compared to 90% when all drivers are in place.

The IBCB’s Proud to work in Banking report 2022 gives more insights into the research and you can view this short video with a summary of the key points.

Watch the video above.

To launch the report, the IBCB hosted an event for bank staff and employees where we shared the research which focused on staff’s ability to feel ‘Proud to Work in Banking’. The event allowed the IBCB to collect direct feedback from staff and employees to ensure the industry is learning lessons from the mistakes of the past and a more balanced discourse on an industry that has changed significantly in recent years, which is integral to economic success, may start to take place.

While many factors impact feedback from employees in being proud to work in banking, the IBCB is keen to ensure it is playing its part to increase the dial as it continues its work with the industry to facilitate cultural change.

Key insights

0%
Only 57% of bank staff who participated in the éist survey said they were proud to work for their bank, which is 16 points below the FS benchmark of 73%.

Key drivers of feeling proud

Execs communicating a motivational vision for the future

Senior leaders setting a positive example

Staff belief that their bank puts customers at the centre of decisions

Staff feeling a sense of accomplishment from their work

Staff feeling able to always be themselves at work